Launching Holiday'18
At the beginning of December, we launched our Holiday'18 collection online. The products in Holiday reflect previous products in other collections.
For example the tie-dye tracksuit is a colourful version of the core KNITLAB tracksuit sets in white, ash, navy and black.
Zoë Jordan Tie-dye Edison bomber + Hitchcock trousers
Before the launch, I resized all the images for every style on Photoshop. Every product has a model front, back, side and flats. A zoomed detail shot is created using a model shot. The detail shot is focused on either the neckline, sleeves or for a tracksuit the hem of the bomber or the pockets for the trousers. I sometimes have to edit the backdrop, so that the colour theme of the brand links to every product.
We use Shopify to create, edit and link our products. The image below shows the information I have to add when creating the products, so that they show up on the website. I had to do the same process for every product for the launch of AW18 as well.
Screenshots of Shopify - creating a product
Ali xox