AW18 & HOL'18 - Email Signatures

After launching a collection, I have to update the email signatures for the team. Below are previous signatures, that I used for a template that I designed for Holiday'18.

Images- Zoe Jordan Previous Email Signatures

For the launch of AW18, I created this email signature. The images are from the Lookbook, which was shot in Mallorca. The text above the image, is a highlight of what Vogue wrote about the collection in their review for AW18.

In the New Year, my first task was to design a new email signature for Holiday'18. The collection is small in products, so we have had to produce more images to get the collection out there. Zoe and her family had taken some of the pieces on holiday with them for Christmas, so I had more images to work with.

I chose these images that the team and I preferred trying to mix in all the textures and shapes that were included in the collection. We wanted to include more flats but the white background for them didn't work with the other images.

It may seem like a long process for this email signature but there are so many image variations that I could change as well as focusing on different parts of a product.

Some of the images had to be changed, as they were too pixelated if they were zoomed in, which was preferred. I wanted to retake one of the images that was up against the brick wall and recreate it, as it linked the colour way of the green and white knits. However, due to time, I decided to take out the image, as I knew the 4 images worked well together anyway.

Here is the final layout of the email signature:

Ali xox